You've seen Really Simple Syndication (RSS) in action on other Web sites. Originally called "Remote Site Syndication," RSS Feeds deliver news and information as headlines or summaries that continually update. Site visitors can click on headlines that interest them to read the full story.

So why would you want a news feed on your site? You can find a topic such as Business, Health, Science, Entertainment, etc. that will enhance the information that's already on your site.

There are many authoritative sources such as NPR, Yahoo, CNet, The New York Times, Rolling Stone and the BBC. Or you can add a fun, local feed that shows a calendar of nearby events. It all adds up to a steady stream of knowledge on your site.

You can choose topics that appeal to your visitors — or information that helps you and your employees to run your business.

In addition to enhancing your site for Web visitors, RSS feeds can also improve your search engine ranking because search engines will note the fresh content. Google, Yahoo and others track changes in Web sites, so those with new content always score higher than static sites.

Contact Sheer Web Design if you want to add a news feed to your pages.