You've seen RSS (Really Simple Syndication)
in action on other Web sites. Originally called "Remote Site
Syndication," RSS Feeds deliver news and information in the form of headlines
with summaries that continually update. Site visitors can click on
headlines that interest them to read the full story.
The content is updated automatically. So once it's installed, you don't have to do anything.
So why would you want a news feed on your
site? You can find a topic such as Business, Health, Science,
Entertainment, etc., that will enhance the information that's already on
There are many authoritative sources such
as NPR, Yahoo, CNet, The New York Times, Rolling Stone and
the BBC. Or you can add a fun, local feed that shows a calendar of
nearby events. It all adds up to a steady stream of knowledge on your
You can choose topics that appeal to your
visitors — or information that helps you and your employees to run your
In addition to enhancing your site for
Web visitors, RSS feeds can also improve your search engine ranking
because search engines will note the fresh content. Google, Yahoo and
changes in Web sites, and those with new content score higher than
Contact Sheer Web
Design if you want to add a news feed to your pages.
|About the Author: Reesa Marchetti has owned and operated Sheer Web LLC since 1998. A graduate of N.J. Institute of Technology's Webmaster program, she is an expert on Internet website design, marketing, hosting and domain name registration.